Red 3D logo of the word 'ZED' with a shadow effect, tilted to the right
Close-up of a young woman and a young man sitting at a sports store, wearing sports jerseys and shorts, with sports accessories in the background.

Rusty Experimental Division (RED) presents Future Classics, inspired by our rich surf heritage from the '80s, '90s, and 2000s.

These future classics are reimagined and crafted based on our deep dive into archival treasures. Drawing from thrifted vintage finds, old catalogs from our extensive library, and legendary tales passed down from those who lived the era—like your uncle reminiscing about the 'best Rusty jeans ever made.'

Rusty's Experimental Division is at the forefront of creating new and emerging silhouettes, graphics, and placement prints. We are constantly pushing forward, driven by the legacy of our past, blending the best of surf, skate, and streetwear culture to create timeless pieces that resonate with today’s trends.

RUSTY
EXPERIMENTAL
DIVISION.

EXPERIMENTAL DIVISION

EXPERIMENTAL DIVISION

sales@rusty.com.au
+64 466 113 394
@rusty_australia

WHOLESALE
CONTACT

Two young people posing together outdoors, with the person on the right having their arm around the person on the left. There is a red "SEED" graphic on the image.

7 COMMANDMENTS

  • Rusty Experimental Division, authenticity is at the core of our designs. We delve deep into our archives, drawing inspiration from vintage garments and iconic styles of the past. Each piece is a reimagined classic, meticulously crafted to blend the timeless appeal of our heritage with contemporary flair. Our designs are not just fashion, but a tribute to the legacy that defines Rusty.

  • Rusty Experimental Division, is dedicated to capturing the spirit of youth and the forefront of fashion trends. R.E.D's designs are crafted for early adopters aged 17-25, blending edgy innovation with streetwear influences. We stay ahead of the curve, ensuring that our collections resonate with those who set the trends, not just follow them.

  • Rusty Experimental Division, we do things our way, blending our DNA as a surf brand from the '80s, '90s, and 2000s with today's cutting-edge fashion.

    We draw inspiration from iconic brands like Carhartt, Butter, Lioness, Ganni, Stussy, and Diesel, but infuse each piece with our unique heritage and forward-thinking creativity.

    This fusion results in distinctive designs that honor our past while pushing the boundaries of modern style, tailored for the trendsetters of today.

  • Rusty Experimental Division, our archives are our bibles. We meticulously reference past designs, samples, and old catalogs to inspire our future products. Each piece we create is a testament to our rich heritage, carefully crafted by reimagining iconic styles from our storied past.

    By honouring our legacy and infusing it with contemporary innovation, we ensure every collection embodies the authentic spirit of Rusty.

  • Rusty Experimental Division, we step outside the usual boundaries of a traditional surf brand. While rooted in our surf heritage, our designs are inspired by the dynamic worlds of skate, snow, and streetwear. We don't just make surf clothes for surfers; we create versatile, trend-setting pieces that resonate with a diverse audience.

    By blending influences from various subcultures, we redefine what it means to be a surf brand in today's fashion landscape.

  • Rusty Experimental Division and is unapologetically a surf brand, proud of our roots in surfboard production and apparel since 1985.

    Our heritage is steeped in the surf culture that has shaped us, and we embrace it with pride in every design. Each piece we create honors our legacy, reflecting the authenticity and passion that have driven us from the beginning.

  • Seriously, forget them.

EXPERIMENTAL

LOOKBOOKS